Rachel M. Douglas

Rachel M. Douglas

Manager of Communications
The Weather Network

I like Big Brands and I cannot lie!  Award winning senior communications professional with in depth experience providing strategic counsel to promote and protect corporation reputations, build brand profile and create meaningful dialogue in the social media space.  As a self-proclaimed expert in corporate communications, brand PR, crisis management and measurement I have directed numerous successful programs to showcase brands and promote products.

Currently, I manage global communications and social media for The Weather Network and its subsidiaries where I am responsible for the development of PR programs to amplify marketing campaigns through earned media and provide strategic counsel to marketers on PR integration and evaluation.

Previous experience in consumer goods includes high profile brands including; Kellogg's, Maple Leaf Foods, Tim Hortons and Cara.
 
As a member of the CPRS Measurement Committee developed and launched the MRP system, Canada's measurement standard for earned editorial coverage.  Let's talk measurement!
 

Workshop: MRP: Canada's PR Measurement Standard

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