Scott Stratten is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his "UnAgency" for a decade, which has become the place companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 124,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book "UnMarketing: Stop Marketing. Start Engaging" became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com. The paperback version was just released to be followed by his second book in the Fall of 2012.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.
Scott gives an ASCEND 2014 Shout-out!