Nikki Van Dusen, M.A.
Nikki Van Dusen, M.A., has 15 years of experience in public relations and corporate communications. She is the President of NikComm Inc, a PR firm that specializes in holistic online PR: from websites to social marketing to issues management 2.0 strategies. She is a talented facilitator and instructor, and teaches regularly at both MacEwan University and the University of Alberta.
Nikki has helped many large organizations "join the conversation" strategically, including Alberta Catholic Social Services, EPCOR, The Government of Alberta, and the University of Alberta.
Her successes include co-authoring the Government of Alberta's social media policy, co-planning, co-implementing, and running the Alberta @ Vancouver 2010 online presence; and growing EPCOR's social presence from nearly non-existent to Alberta utility industry leader in less than two years. Whether dealing with a troublesome photo of a UK beach or sharing a recipe for squirrel stew in a power outage, she's seen her fair share of crises on social media and helps organizations mitigate risk of participating while still engaging like humans.
In addition to social media, Nikki has a strong portfolio of website project management successes, including complete overhauls of content and design for University of Alberta Research Services Office, University of Alberta International, and EPCOR. She specializes in developing usable, audience-focused websites with a emphasis on social content strategy.
She has a Master's Degree in Communications and Technology in which she examined making websites more accessible to audiences whose first language is not English.
When she's not working, she nerds out with science facts and science fiction, video games, trail running and Japanese stationery.
Workshop: Test the Fan Before It Gets Hit: Rehearsing your Social Media Crisis Messaging Real-Time & Offline